Loud Seeds has been in the breeding business for a long time now and have won a number of awards. They primarily focus on Californian genetics in order to improve their quality. Even though Loud Seeds was only officially created as a company in 2007 the breeders have been working together since 2001. Loud Seeds first became an official European company when they won the High Times Cannabis Cup in 2012. Even though the company does focus on one group of genetics they still supply a wide variety of seeds. Their quality merchandise can be acquired in regular, feminised, or autoflowering forms.

Regular seeds are still used worldwide by traditionalist growers who prefer to do things the old fashioned way, namely with no genetic modifications. These seeds supply a relatively equal distribution of male and female seeds, sometimes a few more females than males. For many this is completely necessary as they wish to harvest their own seed crops. Using regular seeds is the most simple way to encourage reproduction as the males already have a ready supply of the necessary pollen, this also means that the plants can be bred at the discretion of the grower. They can choose which males and females will reproduce. Since seeds will take on the best traits from each parent plant this is an excellent method of removing any genetic weakness from a crop. Regular seeds are often used by those who wish to reintroduce cannabis to the wild. If they are planted in their natural habitat they will receive the correct amount of light and heat to go through the stages to maturity. They will then self-pollinate and create more seeds. This shows how self-reliant and robust regular seeds can be.
The company is run by James Loud and Mike Seeds who are two very different types of breeder. James Loud has been working with cannabis seeds for over 20 years and has a great deal of passion for the plant itself. His primary goal is to preserve and improve as many great strains as possible. On the other hand we have Mike Seeds who is the entrepreneurial aspect to the duo. He has opened and owned dispensaries all across California and has also been in the seed business for over 20 years. With that much experience and enthusiasm behind them it is no wander that they are one of the most popular seed companies around.